Companies have been using celebrities to endorse their products for decades. The reason they continue to do it is because it works. People like to buy products endorsed by celebrities they admire. Don Ressler has used this strategy beautifully to help Fabletics grow into the juggernaut it has become. One of the primary reasons that company has been able to get so big is the star power of Kate Hudson. She has done quite a few ads for the company and has become heavily associated with the Fabletics brand. This is one of the reasons that a $1 billion valuation was recently given to Techstyle at https://www.apparelnews.net/news/2016/sep/05/new-sizes-fab-justfab/. This is the company that controls Fabletics and a variety of other companies. Kate has said that one of the main reasons that she decided to associate herself with the company is her desire to make activewear more affordable.
Don Ressler founded the company with the same idea in mind. He saw that much of the activewear on huffingtonpost.com that was available online was overpriced and very low quality. He knew that he would be able to attract many customers if he could find a way to sell a variety of activewear at prices that were lower than the competition. Fabletics has been able to do this and it has gained millions of customers in the process. The business model is simple. Keep prices low and people will come. Many companies across a variety of industries have followed the same principles and achieved great success.
Read more: JustFab wants to be the next H&M
Fabletics was not the first successful startup for Don Ressler. He also created a winner when he came up with the idea for Dermstore on perezhilton.com. The idea for this startup came to Don when he was searching online for some cosmetics for his wife. He was amazed that there was such a poor selection of cosmetics. Much of what he found was too expensive. He also found the sites that sold these products to be horribly outdated. He knew that he could improve on all of the sites that were currently out there.
Dermstore became successful in Europe. Positive feedback started to spread across social media. Eventually, the site was a hit in the United States. Don Ressler gained serious clout in the startup community as a result of Dermstore’s success. He soon discovered that many venture capitalists wanted to know what he was going to be working on next. Getting financing was no longer a problem.
Adam Milstein, the owner of Hager Pacific Properties, said that he always wanted to acquire higher education in USC and receive an MBA in entrepreneurship. He expounded that many recruiters came to campus for job recruitment before graduation. However, he realized that they did not appreciate his life and knowledge. Additionally, they offered minimum wages compared to undergraduates’ expected earnings. Eventually, Adam began working as a Real Estate Commercial broker and later became an independent real estate investor.
Adam pushes ideas until they become a reality and advises people to consider a do-it-yourself approach when someone else is not willing to do an action. Adam admits that his habit of following up everything as well as being consistent and persistent make him a more efficient entrepreneur. He reveals that he enjoys working and denies ever experiencing a bad day when replying to a question on his worst day.
Adam advises everyone to acknowledge issues personally and be part of the solution. Further, he explained that the strategy that boosted his business was propelled by his self-drive and hard work. According to the real estate developer, the journey to success is long.
Early Life of Adam Milstein
Adam Milstein is a native of Israel but lives in the United States of America. In 1981, he was accredited an MBA from USC and began a career in commercial real estate in Southern California, two years later. Adam Milstein is a co-founder and National Chairman of the Israeli-American Council. He also participates in various organization boards such as the Israel on Campus Coalition and Hasbara Fellowships.
Alongside his wife, Gila, Adam is the co-founder of Sifriyat Pijama B’America, an organization that offers free books on a monthly basis. The organization also tutors Jewish values to over 15,000 Jewish-American families residing in the United States. The Milsteins run the Adam and Gila Milstein Foundation, which provides charitable services to organizations.
Adam Milstein on Social Media:
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Adam Milstein – Bio
Nabors Industries, the largest contractors in the oil and drilling sector in the world, have enjoyed the excellent leadership of Anthony Petrello since 1991. Anthony has proven to be the greatest asset of the company with his intellectual and expansive knowledge in the industry.
The company has shown its appreciation by making him one of the highly paid chief executive officers in the country. For all those decades, he has served in various capacities at Nabors. Tony Petrello has been the president and CEO since 1991 deputy president in 2003 and served as the chairman of the board since 2011.
Running an oil and drilling company demands tenacity, boldness and creativity. Running the world’s largest drilling company requires double of those qualities. Anthony has proved that he is the rightful leader of the company by leading it into what it is today. He is involved in strategic plans of the company and makes sure that they are implemented successfully. He also oversees the operations and guides his employees to employing innovative measures to remain the world’s largest and sought after company.
Anthony has been involved in various strategic acquisitions and partnerships of Nabors Industries. He directed Nabors to acquire Grace Drilling which enabled the company acquire one hundred and sixty seven rigs to what they already had. In 2010, he also helped the company acquire Superior Well Services which contributed highly to the growth of the company.
In addition to Nabors, Anthony is also a board of director at Stewart & Stevenson LLC, one of the country’s leading designers of specialized equipment for the oil and gas industries.
Anthony Petrello is also a firm believer in helping and donating for a greater course. Tony Petrello donates his time and funds for charity organizations and research institutions that seek to research and find treatment for children with neurological diseases. He works closely with the Texas Children Hospital as a member of the board of trustees and together with his wife, support the Jan and Dan Duncan Neurological Centre.
Anthony Petrello is well educated man, having gotten his degrees from the worlds’ prestigious schools. Anthony Petrello acquired his J.D from Harvard Law School and from Yale University obtained his M.S and B.S in Mathematics.