With Tidal’s Increased Growth And Popularity, Desiree Perez’s Abilities Are Exceptional

Music streaming has become a booming business in the recent past, with millions being realized from this line of business. Tidal, however, has been experiencing some growth challenges but the founder, Jay-Z, is not relenting even after some of his team members left their roles. In a bid to save his investment and after trying out many remedies without success, Jay-Z hired Desiree Perez to help him get out of the murky waters.

Right Leadership

Having helped him transit from rap to music streaming and made it look like an easy task, Jay-Z made a good choice in hiring Desiree Perez. She has good managerial and accounting skills merged with strong negotiation abilities. She has previously worked with the Roc Nation.With her on the lead, Tidal has experienced some growth with more people and more than one million trial users signing up. With the collection of some albums from some Tidal co-owners, such as Beyoncé, Kanye West, Rihanna, and T.I, Tidal is gaining some popularity in the highly competitive industry of music streaming.  Check this on saltylens.com.

Fresh Content

In a bid to give a fresh feeling to the app, Tidal has moved to streaming new music, and it has created new categories that include Tidal Discovery, which is a list of new releases. Tidal Rising caters for up and coming artists while Tidal X is a feature for live content. Tidal aims to gather more young music fans and is also looking for corporate clients who can be potential purchasers.

About Desiree Perez

Desiree Perez is an outstanding producer who is well conversant with the music scenes. She is well known for the 2014 Beyoncé and Jay-Z On The Run Tour.  Head over to this newsworthy article.

Desiree Perez is an influential member of the Hova Circle that is behind Tidal and Roc Nation’s success. The likes of TyTy Smith, Jay Brown, Jana Fleischman, and Chaka Pilgrim are also members of the Hova Circle.

Read this related article on http://www.businessinsider.in/heres-how-jay-z-spends-his-money/articleshow/57187895.cms

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