Desiree Perez’ Pivotal Role in the Resilient Success of Roc Nation

The name Desiree Perez probably sounds familiar. It should because you have heard of Jay-Z. Desiree Perez is a strategic business associate of the hip-hop mogul Jay-Z. His real name is Shawn Carter. He has vast interests in music, media and publishing, sports, fashion as well as real estate. Desiree Perez has played a central part in his business ventures in the last twenty years. She has been exceptionally resourceful in business development.

She is reported to be a skilled and tactful negotiator. She is serving as the Chief Operating Officer of Roc Nation. The company is involved in entertainment, media publishing and distribution. This includes music production and promotion, film, broadcast and publishing. It is host to successful music artists such as Rihanna, DJ Khaled, and Lil Wayne. Talent management is a demanding business. It requires firm leadership and acute business acumen.

Her leadership has seen Roc Nation close the deal on some key and lucrative contracts. For example, she is reported to have been the force behind a $25 million package from Samsung for Rihanna. She was influential in shaping Rihanna’s successful career and rapid rise to the top. She continues to steer the company to success. The outfit has grown the artists stable as well as increased its footprint on the distribution side of the business and learn more about Desiree Perez.

She has also been influential in deals with partners such as Sony Music, Live Nation, Warner Music and Universal Music. Desiree Perez is involved in talent management as well as business development. Her powerful influences on the artists can be seen through the success of Roc Nation and more information click here.

Roc Nation Sports is a subsidiary of the entertainment powerhouse. It is involved in the management of athletes and sports talent. The company has celebrity players in disciplines such as baseball, basketball, boxing and many others. Desiree Perez remains a key pillar of success in the entertainment industry. Given her success at Roc Nation and close relationship with Shawn Carter, we can only expect bigger things from the stable and resume her.

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