How Wanting To Email A Video Led To A Successful Business For Bob Reina

Bob Reina started out his professional career as a policeman. However, over time he felt this limited him in the income he could earn and how he spent his time. One day while working a second job directing traffic a passerby talked to him about opportunities in direct marketing. His research into this led to him picking up a part-time job where he would sell other people’s products to people he knew and others in the community.

It was through building a team and combining efforts that Bob Reina could see how the direct marketing industry could work for him. The problem for him was that he would start selling some direct sales companies products, build up a solid team, and then the company would go under leaving him high and dry.

One day Bob Reina traveled to view a house in a neighboring state he had an interest in. He took videos of the home and wanted to send them over email but as he found out that couldn’t be done. He made the decision that it actually could be done and would be a great business opportunity if he were successful. What he envisioned was others sending videos that played right in the email box instead of just sending a link to be clicked on. He thought companies could build this into their marketing plans and be really successful with the concept.

The result was Video Email which was the first product he launched through his new company in 2007, Talk Fusion. Today this product has gone through a number of iterations to make it better than ever. It is also joined by four other products that together make a full video solution for business owners around the world.

One of the big things that Bob Reina loves about the direct selling industry is how everyone’s success is tied together. He says that everyone depends upon one another and the individual’s achievements benefit the entire group. As head of the company he says that the only way he makes a dime is when other people find success and achieve their dreams of working independently. Learn more:

When he first started out in the industry part-time, Reina says that it occurred pretty often that his commission check couldn’t even cover his phone bill. It was by working hard and not accepting less than personal excellence that he achieved a great deal. Over time he built a sales system that not only worked for him but could be taught to others. When things can be duplicated by multiple people is when you know you have developed a system of sales that is effective.

How Multi-variate Testing Helps To Power The Ad Industry

Multi-variate testing makes things much simpler for people in the advertising industry to be able to target their ads to prospective customers better. That happens to be the biggest promise of AI, which is being able to target ads appropriately. Targeting appropriately with AI helps to eliminate or reduce the impact of mistakes, which can be very costly to the advertiser when considering how a campaign should be targeted.

Multi-variate testing is designed to identify the combination of factors which lead to a better ad performance overall. Because ads/websites are combinations of different elements, multi-variate tests are designed to modify or alter the ad or website in order to test new variations for better performance.

This is different from the traditional A/B split testing which only alters one variable to track for better performance. Nearly every variable can be altered in a multi-variate test to determine which combination of variables produces the best result. The challenge with a multi-variate test is that these types of tests require for the site to be receiving a large amount of traffic. The traditional A/B test works better for a site which receives less traffic.

This type of testing is a very powerful method of being able to gather information on website visitors. The reason is that it provides a lot of insight into how customers normally behave. Doubt, as well as uncertainty, are removed from the picture when testing occurs on a continual basis to produce more conversions.

A report from the consulting firm Accenture says that 50% of customers want to see ads that are tailored to their desires. The common mistake that is made is for ads to not be targeted properly, so a comprehensive approach would be to work with a proven method for correcting these issues!


How Bob Reina Leads Talk Fusion Toward the Future

Talk Fusion was created by CEO and founder Bob Reina back in 2007. The goal of the company was simple: to provide video marketing and communication solutions to businesses and brands who needed help reaching out. Talk Fusion was created because Bob Reina saw a growing need within the increasingly digital world. More and more businesses were turning to the internet to bring their ideas to life and really make a go of it. Of course, Reina also had needed a product like Talk Fusion himself years before when he worked as a network marketer. Reina’s success with Talk Fusion is as much about what he has done in the past as what he has planned for the future.


Bob Reina is an affable and informative CEO who never shies away from giving a great answer. He looks to his past to point out how Talk Fusion came to be with candor. Talk Fusion was started while Reina was still working as a police officer. In fact, Reina was nearly ten years into his service as a police officer when a chance encounter with a networking marketer planted the idea of running his own business into his head. Reina had always wanted to be in charge of his destiny and this seemed like the perfect opportunity. Learn more:


Reina didn’t run out and create Talk Fusion right away. Instead he took a slow and steady approach, building toward the founding of the company year after year. His faith in his concept, video marketing, coupled with his boundless energy and passion made him almost a lock for success. Reina eventually developed the first program in the Talk Fusion marketing suite, Video Email, alongside a longtime friend and IT professional named Jonathan Chen. This was the foundation upon which Talk Fusion would begin to grow. Learn more:


In order to find success within the market Reina immediately turned to relationships he had already established. He would help cultivate new ones by bringing his passion and enthusiasm to the forefront of the Talk Fusion business model. Talk Fusion would charge out of the gates and find success and profits nearly immediately. Learn more:


The Wessex Institute Has Some New Exciting Journals

In 1986, Professor Carlos Brebbia founded the Wessex Institute of Technology. This institute went on to becoming of the largest research institutions in the world. They host numerous amounts of brilliant scientific journals through their publishing platform, Wessex Institute of Technology Wikipedia. The journals are released yearly in both hardcopy and digital publications.The International Journal of Sustainable Development and Planning will be handy for any aspiring city planner. The topics covered in the book are primarily about planning urban environment to be sustainable and clean.

Within the International Journal of Design & Nature and Ecodynamics, there will be hot topics about the combination of nature preservation in relation to modern science. The goal is to reach sustainable scientific development while preserving biodiversity.The International Journal of Energy Production and Management will touch on renewable fuel sources and management of energy conservation. Topics will also discuss economic and societal advantages of increasing energy efficiency.Find them on Facebook: Click here.

The growing public transportation demand is covered within the International Journal of Transport Development and Integration. While the world’s population continues to grow, cities have become overburdened with cars and overcrowded public transport. City planners, public transportation authorities and private companies will need to rethink their strategies about how transportation is used.